Deliver hyperpersonalised marketing campaigns that turn shoppers into brand advocates – and provide exceptional shopper experiences in stores, online, and on mobile devices. Our fashion marketing and customer experience solutions give a real-time view of each customer and provide personalised, consent-based engagements at scale. 

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• 360-degree customer profiles and preferences

• Real-time shopper insights 

• Personalised omnichannel experiences and offers

• Fashion marketing performance management

• Flexible pickup, delivery, and return

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Put the customer at the centre of your merchandising decisions – and increase conversion rates – with our fashion merchandise management software. You can anticipate customer style and market trends accurately, optimise pricing and promotions, and improve your day-to-day merchandise operations – from purchasing and allocation to performance. 

• Centralised data management

• Product sales and demand forecasting 

• Carbon footprint optimisation

• Merchandise and assortment management, planning, and execution 

• Collection pricing and promotions

Control, monitor, and automate manufacturing operations to streamline manufacturing for efficient, high-quality production and quality management and compliance. In addition, fashion industry software from SAP helps you reduce environment, health, and safety risks to help ensure safety and business continuity.

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• Collaboration across global networks

• Quality management processes

• Risk assessments and management

• Product origin tracing

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Source ethical and sustainable fashion efficiently, control risk and costs, and collaborate with a global supplier network. You can handle multiple collections each year, drive brand differentiation with innovative and private-label sourcing, and use AI-powered analytics to improve contract negotiations, optimise orders, and save money.

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• Strategic sourcing and contract management

• Supplier and risk management 

• Procurement analytics 

• Merchandise and indirect buying 

• Smart invoice management

Get the right inventory to stores, warehouses, distribution centres, and customers at the right time. From the first mile to the last, our software can help you create transparent and customer-driven supply networks that anticipate demand, get the right styles to customers, and optimally fulfil demand from anywhere.

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• Integrated supply chain planning

• Fashion inventory management

• Omnichannel fulfilment

• Returns management

• Warehouse and transportation management

Meet evolving shopper expectations and provide customers with smooth and consistent experiences across channels with our software for omnichannel retail and store operations. Store associates can use real-time customer and inventory data, delivering compelling personalised shopping experiences at scale – for every customer and at any touch point.

• Real-time customer and inventory visibility

• Smart and automated store processes 

• Support for smart store technologies

• Omnichannel POS software

• Omnichannel e-commerce platform